2006年10月 東京で活躍する外国人から見た東京や日本を、ストーリー形式で映し出すメディア「My Eyes Tokyo」が産声を上げました。
“My Eyes Tokyo" was launched in October 2006 as a media outlet for telling stories about Tokyo and Japan as seen by people from overseas who live and work in Tokyo.
We started this small project with the idea that we wanted to see Tokyo and Japan as they see it, and that we wanted to let the world know about Japan as it is today.
やがてオンラインのみならず、ラジオ番組や書籍、イベントにまで発展し、さらにはある記事の一部が中学生向け教科書にも掲載されました。
Eventually, the project has grown into a radio show and events and a book, with one article of the small project even being featured in a textbook for Japanese junior high school students.
さらに国際交流基金や外務省とのコラボレーションや、ハフィントンポストへの寄稿、海外オンラインメディア”Tech In Asia”からの取材を受けるまでに広がっていったのです。
We have also worked in collaboration with the Japan Foundation and the Ministry of Foreign Affairs (MOFA), written for the Huffington Post, and been interviewed by the international online media “Tech In Asia”.
就職や起業、旅行など、様々な目的で東京に来た人々。その一人ひとりに会い、じっくりと話を聞いて彼らの言葉を記録し、世に放つ ー
People come to Tokyo for a variety of reasons, such as to get a job, start a business, or to travel. We realized that the activities we had been doing for more than a decade were...
10数年間続けてきたその活動は、実は東京という街の魅力を再発見して内外の人々に提示する「ブランディング」そのものであったことに、私たちは気づきました。
... in fact "brand building" for the city of Tokyo; rediscovering its charms and presenting them to people inside and outside of the country, by meeting and listening to each of them closely, recording their words, and releasing them to the world.
これまで続けてきた「対話を通じた東京のブランディング」に加え、
In addition to building the brand of Tokyo through conversation and dialogue,
東京での活躍を目指す人たちや、海外に販路を求める企業および商品のブランディングを、対話を通じて行ってまいります。
We will work on building brands for people who want to achieve their goals and dreams, and focus on companies/products that are looking for sales channels overseas through these dialogues.